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PGDM Marketing Admissions 2021 below. Why Specialized PGDM are relevant? So what is the role of specialized programs? How are they different from general MBA/PGDM programs and who should consider them? Responding to this query, Dr Atish Chattopadhyay, Director, JAGSoM said, “For the first job after MBA or PGDM, specialised knowledge and technical skills are very important. Technical skills play a significant role in the initial years of one’s career. Most of the initial employment is based on specialised skills as recruiters look for domain specialists.” He added, “In this context, a Specialised Masters (or specialised masters in management) is probably more suited for a fresher. The areas in which a Specialised Masters can be of value are Marketing, Analytics, Finance and Banking, Supply Chain Management etc. Going forward, I see more and more fresh graduates opting for a specialised management qualification (internationally known as the Specialised Masters).”

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