Courtesy of MVRDV
The project is the result of a plan to create a sustainable redevelopment vision for the outdated Heuvel shopping centre and the music venue located within it. MVRDV s project reshapes the site around a mix of retail, cultural and leisure activities, revitalising the shopping experience while also providing the city of Eindhoven with a new cultural destination. Furthermore, the project establishes a better connection between the urban block and the surrounding urban fabric, replacing the shopping centre s covered passages with open streets. Adding to the area s attractiveness, the roofs would become accessible and feature vegetation, contributing to the greening of central Eindhoven.