Bed Bath & Beyond’s Rapid Propagation of Private Brands
Women s Wear Daily (WWD) 3 hrs ago David Moin
One of retail’s most dramatic private brand buildups is occurring at Bed Bath & Beyond and it’s happening fast.
BB&B expects that within three years private brands, or what the company refers to as “owned brands,” will represent 30 percent of its business, up from the current 10 percent. This year alone at least eight owned brands are being introduced simultaneously with efforts at eliminating product redundancies and unproductive stock keeping units, remodeling stores and closing others.
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The reimagined portfolio of owned brands in the works integral to BB&B’s grand turnaround scheme covers the retailer’s core segments bed, bath, kitchen/dining, storage/organization and home décor which represent more than 60 percent of revenues.
How Bed Bath & Beyond Is Taking on Amazon
The retailer s new product line is aimed at bargain hunters, with items starting at $1.
If you love great bargains, Bed Bath & Beyond is promising to set your frugal heart aflutter.
The retailer has rolled out a new product line Simply Essential that includes 1,200 items at value prices.
Bed Bath & Beyond says the products will be available in five categories:
Bed
Organization
The products are being pitched at customers who “are seeking value-based options at everyday low prices,” the retailer says
According to a Bed Bath & Beyond press release:
“All products within the Simply Essential line are priced with value in mind, starting at $1 for kitchen basics, such as ladles and serving spoons and $5 for pillows. In fact, the entire line is priced under $200, with many products under $50.”
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While the pandemic originally sparked a surge in face masks buying, those days may be coming to an end. Last week, the Centers for Disease Control and Prevention released new guidelines saying individuals fully vaccinated against the coronavirus no longer need to wear face masks indoors and outdoors, or social distance, in
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