Bed Bath & Beyond s New Simply Essential Line Is SO Cheap See Our Favorite Items
If you re moving into a new place or are looking to make non-cosmetic upgrades to your current one, you re in luck! Bed Bath & Beyond just dropped a new line called Simply Essential, and it s CHEAP-cheap with items starting at just $1! The line has almost every accessory you need for a bedroom, bathroom, or kitchen including a stainless steel cookware set, a foam mattress topper, and a down alternative comforter and features almost 200 items. While it s a doozy to browse through every single new product in its collection, we made it simple for you and picked out the deals we personally like best. See our favorite items from Bed Bath & Beyond s Simply Essential line ahead.
Bed Bath & Beyond
When shopping for the home, it s easy to get distracted by fancy new products that sound promising, but aren t always what you need. Sometimes, it s just better to start with the basics. That s the idea behind Bed Bath & Beyond s new line Simply Essential, which contains more than 1,200 hard-working essential items for every room of the house at an affordable price point. From items for the bedroom, bathroom, kitchen, and dining room (as well as storage and organization solutions!), this line offers the most necessary and practical items for the home. It’s perfect for those who may be moving into a new place or just looking to refresh their current household assortment (you can always use some new baking sheets, right?). The best part? Prices start as low as $1 and most are priced under $50. Ready to shop? You can browse the collection here, as well as check out our top picks below.
Dive Brief:
To strengthen its merchandising position, Bed Bath & Beyond on Thursday announced it s brought in Stacey Shively as senior vice president and general merchandise manager for home, effective Monday.
In her role, reporting to Chief Merchandising Officer Joe Hartsig, she ll help accelerate Bed Bath & Beyond s merchandising strategy around categories like bed, bath, dining, organization and seasonal, according to a company press release.
Shively has more than 25 years of retail experience, most recently serving as senior vice president and general merchandise manager of J.C. Penney s home division. Prior to that, she worked at Target, Bluestem Brands and Dollar Tree.
Bed Bath & Beyond launches Simply Essential to rival Amazon and Target’s bargain price point
Photo by: Mike Kalasnik/Flickr (CC BY-SA 2.0) Tuesday, May 11, 2021 5:29 AM UTC
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Products for bargain hunters
The company said that the price range for Bed Bath & Beyond’s newest in-house brand is perfect for shoppers who usually find cheaper items in either Target or Amazon. With that said, it is also aiming to rival the said retail giants for quality but affordable items.
As part of its plan, Bed Bath & Beyond will also expand its own label that has been more profitable for the company compared to selling third-party brands. CNN Business reported that the new label that the retail store is launching is called Simply Essential.
Bed Bath & Beyond Launches Expansive New Product Assortment At Opening Price Points With Simply Essential™
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UNION, N.J., May 10, 2021 /PRNewswire/ Bed Bath & Beyond (Nasdaq: BBBY) today launched Simply Essential™, a new line of more than 1,200 hard-working essential items, thoughtfully designed for every room of the home, all delivered at great value and available only at Bed Bath & Beyond. As the Company s first full-line assortment at opening price points and third Owned Brand launched this year, Simply Essential underpins Bed Bath & Beyond s commitment to appeal to a wide range of customer needs with new value-led options that eliminate gaps in lower price brackets.