Apr 1, 2021
African insurance companies are relying on omnichannel strategies, and especially chat commerce, to rapidly advance their digital offerings and help them tackle their current digital gridlock.
Delivering the keynote at Clickatell’s webinar for the African insurance cluster recently, IDC associate vice-president: sub-Saharan Africa Mark Walker opened with a reality check for the industry.
He noted, according to the IDC’s 2020 MEA CIO Survey, 64% of insurance organisations in the region are stuck in the early and middle stages of digital transformation. Just 11% are currently in what the IDC describes as the most advanced, or optimised stage, where the insurer is aggressively disruptive in using new digital technologies.
Right channel strategy will be the insurance game changer it-online.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from it-online.co.za Daily Mail and Mail on Sunday newspapers.