Earlier this year, we looked at a commercial for Omega Mart that featured a self-replicating Willie Nelson deepfake spreading across the faces of shoppers at an art installation/grocery store. This was only a shred of what was to come when director Mike Diva and Meow Wolf, the art collective responsible for the surrealist store’s creation, started releasing other advertisements for the project.
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A collection of the commercials released on Diva’s YouTube channel offers the best way to understand what we’re talking about.
The spirit of Omega Mart, a Las Vegas installation that allows visitors to “explore an extraordinary supermarket that bursts into surreal worlds and unexpected landscapes,” is captured here in ads for everything from orange cola and “refreshing Zalg” to everyone’s favorite Halloween treats, “nut-free salted peanuts” and the threatening eldritch cube, Glorbox. Many of the commercials have a great “weird ’90s” aesthetic, with Di