Vibenomics Strengthens Sales Team to Fuel Aggressive Growth in Audio Out-of-Home
Vibenomics Strengthens Sales Team to Fuel Aggressive Growth in Audio Out-of-Home
Vibenomics, a location-based Audio Out-of-Home„¢ (AOOH) advertising and experience company, today announces the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions. This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success. Passionate about bringing brands, products and marketers into closer, more meaningful relationships with existing and new target users, McAdams will collaborate with channel partners, agencies, brands and platforms to bring Vibenomics ad inventory to the open marketplace through direct and programmatic engagements. Prior to Vibenomics, McAdams spent over eight years at Pandora
Global Billboard And Outdoor Advertising Market Size study, by Type, Application and Regional Forecasts 2021-2030
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Dec. 18, 2020
Amobee has updated its programmatic solution for buying DOOH to allow advertisers to deliver campaigns alongside digital, TV and social media. This update includes a self-service integration with Vistar Media for video and display DOOH and with Place Exchange for DOOH video support, according to a press release.
With these partnerships, advertisers can deliver global programmatic display and video DOOH campaigns on the Amobee platform with inventory from Place Exchange and Vistar Media. As a medium, DOOH is the most effective way to reach mass audiences and engage consumers throughout their real-world journeys with high frequency and at low cost, Dave Etherington, CCO at Place Exchange, said in the release. DOOH is inherently brand-safe, bot-free, and always viewable, and now with fully programmatic capabilities through our expanded partnership with Amobee, marketers can execute DOOH campaigns as part of a holistic media plan, including the ability to launch and p
Out of Home Advertising Association of America s 2020 Media Plan of the Year Awards Names Kinetic Worldwide For Facebook s Thank You Campaign
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WASHINGTON, Dec. 17, 2020 /PRNewswire/ Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21
st Annual OOH Media Plan of the Year awards. This year s OOH Media Plan of the Year went to Kinetic Worldwide for its Facebook campaign encouraging users to acknowledge and thank frontline workers who are keeping communities running during the ongoing COVID pandemic.
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Verint debuts Engagement Data Management
Customer engagement outfit, Verint, has launched its Engagement Data Management (EDM) solution, part of the Verint Cloud Platform, the new solution to provide a uniform and cohesive view of interaction data drawn from data sources across communication and collaboration platforms.
The enterprise-wide Interaction Data Hub normalises interaction data, including multimedia and extensible metadata, and organises it in a consistent way to make it easy for applications and other data lakes to consume. It also provides a broad set of out-of-the box APIs and adapters to bring together interaction data from any customer engagement source including CCaaS, UCaaS and collaboration platforms.
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