CMO s top 8 martech stories for the week - 17 December 2020
All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI
Verint debuts Engagement Data Management
Customer engagement outfit, Verint, has launched its Engagement Data Management (EDM) solution, part of the Verint Cloud Platform, the new solution to provide a uniform and cohesive view of interaction data drawn from data sources across communication and collaboration platforms.
The enterprise-wide Interaction Data Hub normalises interaction data, including multimedia and extensible metadata, and organises it in a consistent way to make it easy for applications and other data lakes to consume. It also provides a broad set of out-of-the box APIs and adapters to bring together interaction data from any customer engagement source including CCaaS, UCaaS and collaboration platforms.