Instagram Lite rolled out in India for testing
Instagram Lite users will be able to experience the core functions of the app but some features such as Reels, Shopping and IGTV are not currently being supported
BusinessToday.In | December 16, 2020 | Updated 14:59 IST
Popular photo sharing app Instagram is testing its Lite version in India. The company said that the testing of the app all of 2 MB in size is being extended to India. Instagram Lite has been created to bring the Instagram experience to people who are not familiar with the app.
The app will be available in Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.
linkedin Instagram has extended the test of its Instagram Lite version in India. The app is less than 2 MB in size and looks to deliver a fast and reliable Instagram experience. This comes on the back of a research conducted earlier this year in the country. A barrier for users has been a compromised internet experience, as a result of low memory phones and heavy-sized apps. The app is made for Android and this new version has improved speed, performance, and responsiveness. Features such as Reels, Shopping and IGTV are not a part of this version. The app will be available in Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.
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Instagram today said that it s testing the revamped light version of the app in India.
It is aimed at users with low-cost, entry-level devices that have limited storage and processing power for accessing the internet. A revamped version of Instagram Lite launched in India
Facebook has relaunched the Instagram Lite app in India, months after taking it down from all application stores in May 2020. The announcement was made at Facebook Fuel for India event on Wednesday.
The social media giant today said that it s testing the revamped light version of the app in India to assess and gain insights from the region before its global rollout.
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Facebook, Inc (NASDAQ: FB) has launched a revamped version of the Instagram Lite app in India, TechCrunch reports.
What Happened: Facebook had rolled back the test version of the Instagram Lite app in May this year, which was specifically aimed at emerging markets. In July, Vishal Shah, VP of Product at Instagram, said that they had identified some app issues.
Lite apps like Facebook Lite are popular in emerging markets where most users don’t have a high-end smartphone or a reliable internet connection.
Reportedly, the revamped Instagram Lite app is less than 2 MB and delivers a fast experience.
Instagram Lite announced at Facebook’s Fuel for India event
The Instagram Lite app is made for Android and this new version has improved speed, performance, and responsiveness. Updated: December 16, 2020 2:47:17 pm
Instagram says that research conducted in India showed that one barrier to the entry of new products was the size of the app. (Image: Instagram)
Instagram Lite, a lighter version of the main app will now be available for testing in India. The announcement was confirmed at the company’s ‘Facebook Fuel For India’ virtual event. Instagram also announced the second edition of the ‘Born on Instagram’ creator program.