The Backstory: The terrible name Stuff narrowly avoided, and how it reveals our strengths stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.
As a personal fan of Complex, Stuff editorial director Mark Stevens welcomed the new partnership. “Complex brings new flavours, voices and styles to Stuff, and we’re delighted they’ve chosen to work with us in New Zealand.”
Complex
Video and stories from Complex are now available on Stuff and PlayStuff.
Stuff’s head of video products and strategy, Paddy Buckley, said this new partnership was about connecting with an increasingly diverse audience, and he hoped young Kiwis especially would welcome the collaboration. “We are really excited about this new partnership with Complex, because it s different from all the other video content we currently have: it s quirky, it’s interesting, it’s compelling viewing, and it ll give our audience fresh perspectives.