up Jagex’s charitable giving strategy.
2020 did much to accelerate the adoption of gaming as a popular pastime among new audiences around the world, something which we saw in
RuneScape and
Old School RuneScape as well. With the pandemic and associated lockdowns limiting outdoor activities for months at a time, video games became the best form of escapism, giving people the chance to jump into new worlds for the very first time. Case in point, 62 per cent of UK adults played computer games during the pandemic, according to Ofcom.
With life gradually returning to a new normal, the conversation has moved on to how the industry will keep hold of both its new and returning players. People will likely be playing games less when other activities become available, though it’s unlikely that they will be throwing away their new PC or games console even when everything opens up again. Strategies will vary from company to company but, on a macro level, the fact that video games provi