The Mayor of London’s office has revealed a film to promote the city’s role as the host city for the Uefa Euro 2020 football finals, delayed last year due to Covid-19.
‘This is London’ launches June 4, shortly before the tournament kicks off on June 11, and forms part of a wider Uefa Euro 2020 campaign by the Mayor of London’s office to help reconnect Londoners with the city that they love; making them feel positive about the future of London by celebrating the city’s core values, such as openness, diversity and resilience.
The campaign strategy – including the ‘This is London’ strapline throughout the comms – was created by agency 20ten for the Mayor of London’s office. The 60-second spot is a grassroots homage to London, championing the raw personality of the city through Londoners’ own voices.
Mastercard has partnered with Conservation International to create ‘The Wildlife Impact Card’ program
With 150 species going extinct every day, the human-caused ongoing sixth mass extinction could see as much as 10% loss every decade.
To get its customers engaged with the fact 1 million animal and plant species are presently at risk of extinction, Mastercard has partnered with Conservation International to create ‘The Wildlife Impact Card’ program.
Created by McCann, the awareness campaign utilizes the Mastercard gift card expiry dates as a tool to show users the species that could be potentially extinct by the time the card expires, such as the black-and-white ruffed lemur, the African forest elephant or the Sunda pangolin.
#BetterWithPepsi: ad claims drink is better with burgers than Coca-Cola
Pepsi has been making itself very clear lately as it claims its fizzy drink goes better with burgers than rival Coca-Cola. And much like Burger King, the challenger brand has shown it knows how to have more fun.
To commemorate #NationalBurgerDay (Friday, May 27), a simple but effective execution from Pepsi features packaging from fast food joints Burger King, McDonald’s and Wendy’s and circles where the Pepsi logo coincidentally appears. All to illustrate that its drink naturally goes with burgers.
ALL burgers go #BetterWithPepsi…even when we’re not on the menu, we’re always in the picture. Try for yourself this Friday on #NationalBurgerDay and the Pepsi is on us pic.twitter.com/6KRF77ONnf
‘The World I Want to See’ aims to promote a message of hope for the future from young Black boys in the community
Photographer and founder of 56 Black Men, Cephas Williams, and Mind in Hammersmith, Fulham, Ealing and Hounslow have teamed up with out-of-home media owner Clear Channel to promote a message of hope for the future from young Black boys in the community.
One year on from the murder of George Floyd, the eight boys who participated have written an open letter to the future detailing the world they hope to see when they grow up.
Inspired by Letters to Zion, the collection of letters forms ‘The World I Want to See’, which features alongside portraits of the boys themselves in the OOH campaign.
The kids are not alright. After a year of trauma caused by the ongoing pandemic, 70% of teenagers are now struggling with mental health concerns. As a result, one in four are now considering suicide, which is now the second-leading cause of death among teenagers.
Across America, schools have been closed nationwide since the pandemic took hold and they won’t be open again until the fall. Concerned that children will struggle to readjust when schools reopen after the trauma of the last year, Sandy Hook Promise has partnered with BBDO New York on ‘The Kids Are Not Alright’.
A series of three short videos – ‘How to Overload a Circuit’, ‘How to Make a Homemade Bomb’ and ‘How to Perform a Disappearing Act’ – each PSA reflects the anxiety, isolation, pressure, boredom and incessant information overload that teenagers are experiencing.