This article was originally published on NisonCo, and appears here with permission.We’re feeling reflective, now wrapping up our first year offering SEO services. We’ve been tuned in and focused on all things SEO, and we’re thrilled to be able to share our expertise with our clients. We want to share some tips about how you can effectively plan your SEO budget so you can head into 2021 confident that you’re on track to increased visibility for your cannabis business. Businesses across the cannabis industry each have their own unique needs, but one thing is certain. SEO is a fundamental part of your business strategy, so you need to decide: are you willing to put in the time and effort to run your own SEO or are you looking for a dedicated cannabis SEO agency to take your online presence to the next level?