For the first time in nearly four decades, Budweiser will not be running a commercial during the Super Bowl.
On Monday, the beer brand announced that it will be forgoing its annual Super Bowl commercial slot after 37 years of iconic advertisements, such as the Budweiser Frogs, the Bud Bowl and the Puppy Love and Lost Dogs commercials. Get push notifications with news, features and more. + Follow
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Instead, the company, owned by Anheuser-Busch, will be allocating marketing funds towards COVID-19 vaccine awareness and access in partnership with the Ad Council and COVID Collaborative.