Three Ways B2B Marketers Can Stay Ahead Of Third-Party Cookie Depreciation
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FLoC is coming Here’s what we know so far
Earlier this month, Google told us that it won’t use or build alternate identifiers to replace third-party cookies. Instead, it’s going all-in on Federated Learning of Cohorts (FLoC), which will replace cookies as a way to target audiences. The announcement raised concerns from both privacy advocates and advertisers.
Privacy advocates are concerned that FLoC may facilitate fingerprinting and/or enable advertisers to discriminate against audiences. Google has countermeasures planned: a “Privacy Budget” to combat fingerprinting; and Chrome’s FLoC analysis will evaluate whether a cohort may be sensitive (i.e., based on race or sexuality) so that it can reduce correlation. We already know that Google will begin testing FLoC with advertisers beginning in Q2 I imagine these safety measures will be an important part of that testing.
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
Barry Schwartz on March 5, 2021 at 10:00 am
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Good morning, Marketers, do your Google rankings feel rocky?
It is me again, Barry, the one obsessed with Google algorithms. Over the past month or so I feel like I’ve written in the “Search Shorts” section below about several unconfirmed Google algorithm updates. Google seems to be pretty busy tweaking its search ranking algorithm and not talking much about those tweaks. Of course, the search results rankings are very dynamic these days but tracking these