BY
Jasmine Giuliani ON 11 January 2021 3 min read
Australian fitness influencer Kayala Itsinses has launched a Sweat Lens on Snapchat utilising the social media platform’s interactive 3D technology and augmented reality (AR) features.
The interactive 3D technology creates an AR experience that moves with your entire body and tracks your body movements while you exercise, supporting users to maintain correct technique and form. According to Snapchat, Sweat is the first local brand to maximise this technology.
“We are excited to see brands such as Sweat utilise the tools that are available on Snapchat. This is certainly an avenue to creatively connect with Snapchatters, adding elements of play and education within the overall advertising experience,” said Kathryn Carter, the general manager for Snapchat in ANZ, SEA and HK.