Is there a market for dishwasher-only soap in India?
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With HULâs Vim Matic range, will dishwasher soaps, as a category, finally take off in India?
During COVID-induced lockdown in 2020, many Indians asked their household help to refrain from entering their homes in a bid to stop the Coronavirus from spreading. They took matters into their own hands (literally) and got down to the dirty task of scrubbing utensils clean.
Hindustan Unileverâs Vim has introduced the Vim Matic machine dishwasher range for people who have dishwashers. The range includes detergent powder, rinse aid, salt and an all-in-one tablet, which does the job of the first three. It claims to contain powerful enzymes which help cut through tough grease stains.
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