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Krembos chocolate-coated domes of whipped marshmallow on a biscuit base are Israel’s favorite confection. Fifty million of them (that’s nine per person) are eaten each year a hell of a lot for a tooth-achingly sweet treat with a dairy-free chocolate-ish coating (30% choc, 70% God knows what).
So what is the secret to the krembo’s success? After all, there are similar products all over the world without its cult status: mallomars (U.S.), Tunnock’s teacake (U.K.), sweetie pie (South Africa), mohrenkopf (Germany), whippet (Canada), flødeboller (Denmark), to name a few.
After a deep and I mean deep internet dive, I can conclude that it’s three-fold: The krembo has an extensive history, it’s deeply nostalgic, and it’s seasonal. Let’s get into it.