BY
Marija Mrvosevic ON 10 May 2021 3 min read
Tourism Australia calls upon Australians to take a trip to the country’s most epic holiday destinations. The next step of its Holiday Here This Year campaign, ‘Epic Holidays’, launched last week featuring ambassadors Hamish Blake and Zoe-Foster Blake.
This $9 million campaign phase urges Australians to travel further, book a longer stay and enjoy the benefits of a bigger domestic holiday.
Federal Minister for Trade, Tourism and Investment, Dan Tehan, says now is the perfect time for Australians who have been holding out for a holiday, to take an epic one.
“Australians typically spend more overseas than foreign tourists spend in Australia, so we want Australians to treat their domestic holiday this year like an overseas trip. The net impact of Australian tourist spending in Australia was a positive benefit to the economy of around $7.5 billion in the December quarter; and in 2019, holidays of five nights or
06 May 2021
The next phase of Tourism Australia’s ‘Holiday Here This Year’ has dropped, with ambassadors Hamish Blake and Zoe‐Foster Blake showcasing some of the country’s most epic holiday experiences.
Created by advertising agency M&C Saatchi, the new $9 million ‘Epic Holidays’ campaign urges Aussies to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday.
The campaign will be rolled out across a range of channels including TV, print, online, social media, content partnerships, search, radio, cinema and outdoor advertising.
There is also a new
online quiz to assist Aussies in finding their perfect holiday match, and campaign assets are being made available to tourism industry professionals to use in their own marketing initiatives.
May 6 2021, 10:40 am | BY Ricki Green | 34 Comments
The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.
The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday.
Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism.