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In her third state of the city address, Chula Vista Mayor Mary Casillas Salas first touted the beauty of Chula Vista, which translates to “beautiful view” and said the city is great because of its community.
Then she reviewed a list of city projects and events:
launch of an image advertising campaign
acquisition of the former Olympic Training Center
the opening of Gateway Marketplace
initial fruits of Proposition P, an infrastructure measure
The city launched “THIS is Chula,” in February to encourage countywide residents to shop, dine and play, and hopefully change any negative perceptions.
The city spent about $100,000 to promote the city with billboards showcasing the city’s growing craft beer movement, the newly renamed Mattress Firm Amphitheater where concerts are held, and SeaWorld Aquatica, the city’s waterpark and its bayfront opportunities.