29 August 2016 11:28 am / 24 comments
Recently, you may have noticed that Federal Auto’s iconic Volvo showroom along the Federal Highway has been vacated (it’s now been converted into a service area). Its replacement, just a stone’s throw away in the premises of Menara MBMR – the new headquarters of Federal Auto’s parent company MBM Resources – was officially launched last week.
The new RM10 million, 16,685 square feet showroom is the first in Malaysia to implement the new Volvo Retail Experience (VRE) – a new corporate identity designed to help the brand on its way to becoming a true luxury marque. Federal Auto claims the outlet offers Volvo’s latest products and services, and also promises an improved aftersales service experience, giving more importance to service customers than ever before.