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Mar 17, 2021One obstacle that has long plagued the radio frequency identification industry has been that the worldwide media hasn t given it enough mainstream coverage. Without sufficient discussion of a technology s positive benefits, companies and individuals are less prone to trust it, and conspiracy theorists are more likely to convince them not to. RFID-focused publications like RFID Journal offer such coverage, of course, but when prominent news organizations discuss the technology, it s sometimes from the standpoint of how tech-wary privacy advocates might oppose it, or how online data breaches might be harbingers of doom for the Internet of Things. That doesn t help to foster adoption.