New VIP-Val Venosta marketing campaign for the Spanish market El Paraíso de las Manzanas ( The Apple Paradise ) is again reaching Spain s main markets and the digital environment with a new marketing campaign in this second phase of the season for VIP, the Association of Cooperatives of Fruits and Vegetables of Val Venosta.
“Our intention is to reach the consumer with an innovative and friendly language. Apples Val Venosta conveys its key messages in a friendly and, at the same time, informative way, seeking to make people smile. In the same way, the agricultural producers of the Venosta Valley, who are also hoteliers, aim to ensure the happiness of the thousands of bees that populate their fields,” said Benjamin Laimer, VIP Marketing Director.
RedPop®, Cosmic Crisp®, Giga®: Three new apples in the South Tyrolean apple sector
Tastes vary – and they change. That is why the South Tyrolean apple sector is always on the lookout for new varieties to add to and extend its range. Three new varieties have now found their way into the South Tyrolean apple growing community, which means they will soon be available everywhere. Apple Consortiums VOG and VIP presented the three new varieties at the International Apple Summit 2021 held digitally on 27 January 2021 in Bolzano with the title “Tasty Trend³”.
From apple variety to brand
Ipador, WA38, CIVM49: The names of apple varieties are not always easy on the ear, but they do serve to categorize them in a first phase at breeding institutes. As soon as an apple variety enters the phase of commercial production, the search is generally on for a memorable and attractive name for consumers. Apples that meet the quality demands of the brand are then marketed under the brand name.