RedPop®, Cosmic Crisp®, Giga®: Three new apples in the South Tyrolean apple sector
Tastes vary – and they change. That is why the South Tyrolean apple sector is always on the lookout for new varieties to add to and extend its range. Three new varieties have now found their way into the South Tyrolean apple growing community, which means they will soon be available everywhere. Apple Consortiums VOG and VIP presented the three new varieties at the International Apple Summit 2021 held digitally on 27 January 2021 in Bolzano with the title “Tasty Trend³”.
From apple variety to brand
Ipador, WA38, CIVM49: The names of apple varieties are not always easy on the ear, but they do serve to categorize them in a first phase at breeding institutes. As soon as an apple variety enters the phase of commercial production, the search is generally on for a memorable and attractive name for consumers. Apples that meet the quality demands of the brand are then marketed under the brand name. This means that consumers will find the brand quality of the Ipador variety on the shelves as Giga®, WA38 as Cosmic Crisp®, and CIVM49 as RedPop®. All three varieties have a separate, clear brand identity and characteristic market positioning. All three varieties are also grown organically.