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How does OTT s Big 5 stack up in terms of audience base? India s top OTT platforms have seen a surge in users on the back of original content, affordable 4G data and proliferation of smartphones In the Covid-induced lockdown by Updated: Jul 28, 2021 9:14 AM Leading over the top (OTT) platforms like Disney+ Hotstar, SonyLIV, Voot, ZEE5 and MX Player have attained significant scale and size on the back of volume as well as variety of content. The affordability of 4G data along with the proliferation of smartphones has provided an additional screen to content companies to engage with viewers. The Covid-19 induced lockdown has also helped OTT players to go truly mainstream.

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