(This story originally appeared in on May 15, 2021)Mumbai: After flying for 17 years as ‘GoAir’, owner Nusli Wadia, in an abrupt move, changed the carrier’s brand to ‘Go First’. The rebranding was initiated ahead of taking his company Go Airlines public.
Go Airlines didn’t divulge the reason for the rebranding but its draft IPO prospectus filed with India’s capital markets regulator Sebi revealed that the GoAir brand was owned by Wadia’s younger son Jeh and not the company. Jeh also owns two other marks Go Airlines and www.goair.in, used exclusively by the IPO-bound company. In March, Jeh had stepped down from the MD’s position at Go Airlines while remaining as its co-promoter.
Budget airline GoAir rebrands as Go First ahead IPO debut
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