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Paddle appoints Jimmy Fitzgerald as President and Chief Operating Officer to drive next stage of global growth

Paddle appoints Jimmy Fitzgerald as President and Chief Operating Officer to drive next stage of global growth Media Software industry veteran joins fast growing Revenue Delivery Platform for B2B SaaS London & New York, 15th April 2021: Paddle, the Revenue Delivery Platform for B2B Software-as-a-Service (SaaS) companies, has appointed software industry veteran Jimmy Fitzgerald to the position of President and Chief Operating Officer. In his new role, Fitzgerald will help Paddle with its mission to supercharge the growth of fast-scaling software businesses everywhere. Jimmy Fitzgerald Fitzgerald has worked in the technology industry for more than twenty years and brings a wealth of experience leading and growing enterprise software firms. He joins Paddle from ServiceNow, where he held a number of senior roles over a ten-year period, including Senior Vice President of Customer Outcomes and Vice President and General Manager of Asia Pacific and Japan, and where he led the company�

Outcomes are the next evolution of Customer Experience

Outcomes are the next evolution of Customer Experience Read later Summary: How is COVID-19 shifting the Customer Experience? A simple question with profound implications that we posed to Chief Experience Officers and Chief Customer Officers from a diverse group of organizations. Regardless of industry, size or go-to-market model, one North Star emerged - outcomes are the new experiences. Knowing the outcomes your customers aspire to achieve isn t enough. What separates organizations that define success from those that deliver success is foundational - organizational structure.  When customer outcomes become the load-bearing wall, experience executives have to examine how to redistribute the weight effectively across the organization. What emerges is a new blueprint for how decisions are made, how teams interact and how success is measured.

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