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Retailers are constantly exposed to a slew of changes, and often struggle to keep pace with the dynamic market. As the world changes, experts forecast further changes in demographics, spending habits, and buying behaviors. Additionally, consumers expectations, needs, and demands continually evolve as per trends, external factors, like the COVID-19 pandemic, and social changes. The volatile nature of the retail industry has made it challenging for retailers to provide an efficient customer experience, leading to dissatisfaction, and eventually losing ground to competitors. Infiniti s customer intelligence solutions help companies gain an unparalleled understanding of the customers, develop efficient strategies, and address unmet needs and demands in the market.