May 4, 2021
Yes, the Porsche Taycan is flying out of dealerships. And yes, it charges rapidly. But you may not have heard much about the most vanguard feature on Stuttgart’s newest electric vehicle.
For $474 up front or $12 a month Porsche HQ will remotely switch on what it calls the intelligent range manager, an over-the-air software update that limits the maximum speed and tweaks the car’s navigation system to stretch how far it will travel on a single charge.
The what, in this case, isn’t as interesting as the how. Taking a cue from Tesla, Porsche is finally treating its 5,000-pound computer like the SAS platform that it is. It’s selling a slightly brighter shade of green like a Netflix subscription or some kind of extra swag in a video game. Get ready to see a lot more of this.
Tesla has run into some trouble in Germany and China, rental car companies are so desperate that they’re buying used, and the Ford Bronco Sport seems safe. All that and more in The Morning Shift for May 3, 2021.
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1st Gear: Tesla Is A Bully Until It Grovels
Which is what it sure seems like it’s doing in China now, according to Reuters, after some newsworthy recent incidents.
Electric vehicle maker Tesla Inc (TSLA.O), facing scrutiny in China over safety and customer service complaints, is boosting its engagement with mainland regulators and beefing up its government relations team, industry sources said.
For $474 up front or $12 a month Porsche HQ will remotely switch on what it calls the intelligent range manager, an over-the-air software update that limits the maximum speed and tweaks the car’s navigation system to stretch how far it will travel on a single charge.
The
what, in this case, isn’t as interesting as the
how. Taking a cue from Tesla, Porsche is finally treating its 5,000-pound computer like the SAS platform that it is. It’s selling a slightly brighter shade of green like a Netflix subscription or some kind of extra swag in a video game. Get ready to see a lot more of this.
Your car is about to be a software platform, subscriptions and all
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The auto industry refines a new way to sell; it’s also coming up with new things to sell, including a range of features that have never been on a vehicle.
Yes, the Porsche Taycan is flying out of dealerships. And yes, it charges faster than a knife fight in a phone booth. But you may not have heard much about the most vanguard feature on Stuttgart s newest electric whip.
For $474 upfront or $12 a month Porsche HQ will remotely switch on what it calls the intelligent range manager, an over-the-air software update that limits the maximum speed and tweaks the car’s navigation system to stretch how far it will travel on a single charge.
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