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LinkedIn is adding some new tools for brands to help boost their organic promotion efforts on the platform, while also facilitating more connection with colleagues within the LinkedIn experience.
As you can see in the video, the first addition is a new My Company tab on LinkedIn company pages, which will include Recommend and Content Suggestions listings, enabling businesses to facilitate direct sharing of relevant posts, and increase internal engagement with such among employees.
As explained by LinkedIn: Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through “Content Suggestions”. We’ve also added a new Analytics feature that allows you to measure the reach and impact of your employee advocacy program.
A Comprehensive Guide to LinkedIn Sponsored Updates
When it comes to growing your brand and boosting your revenue, social media matters.
Here s why: More than three billion people worldwide now have social media accounts, and 54% of those users leverage social media to research products.
The biggest challenge? Finding the right platform for your social media posts where you can connect with your ideal audience.
While many businesses leverage sites like Facebook, Instagram, and Twitter to promote their content and increase conversion rates, there s also a case to be made for more business-focused frameworks like LinkedIn.
In this comprehensive guide to LinkedIn sponsored updates we ll tackle the big questions what are LinkedIn sponsored updates, how do they work and how much do they cost?
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This will be helpful for LinkedIn managers - this week, LinkedIn has expanded the roll out of its new company page administrator roles, which provide more options for maintaining your business on-platform presence.
As explained by LinkedIn: LinkedIn Pages offer Page Admin and Paid Media Admin roles to allow for tiered levels of management for all activities related to your Page. Page Admin and Paid Media Admin roles can be granted to members, associated employees, and advertisers.
The paid media roles are not new, but LinkedIn has added some new internal access tiers to provide more options for management. You can see how they appear in this screenshot, posted by Peter Aspengren: