By D.L. Chandler
Source: screenshot / Youtube
The
Ultimate Rap League (URL) launched its latest Ultimate Madness 3 tournament back in April with both expected and surprising results. Round two of the battle rap showdown takes place Saturday night (May 8) as the competitors prepare to unleash their best bars at a chance to snag a $100,000 cash prize from Drake himself.
The preparation and turnaround time was a swift ordeal as the winners of the opening round last battled on April 24 live via the Caffeine app. In round two, the lineup is another star-studded list of rising battle rap wordsmiths and established veterans who have graced a number of big stages during their careers.
Source: Caffeine / URL
The Ultimate Rap League is considered the toughest league within the battle rap circuit by many for good reason as some of the fieldâs top names have refined their art in that space. This weekend, URL and Caffeine continue their fruitful partnership to put on Ultimate Madness 3, a bracket-styled tournament pitting some of the gameâs veteran voices against some of battle rapâs rising stars.
The tournament format has proven to be a solid model of securing the best talent on the URL and Caffeine stages along with given opportunities for the hungrier battlers who have cut their teeth in lesser-known environs. This Saturday afternoon (April 24), 16 battle rappers, both men and women, will face off in combat for a chance at a cash prize of $100,000 gifted by none other than Drake.
Nu Jerzey Twork.
During the 2020 global coronavirus pandemic, the URL was the only power to consistently (week-after-week) provide top quality programming for battle rap fans bringing in an unprecedented 8.7 million views on the Caffeine.tv live-streaming platform,
averaging a watch time of over 100 minutes for the main event battles that regularly
trended #1 on Twitter, alongside UFC, NBA, MLB, and NFL.
Only
URL could boast one event that drew an audience of 350,000, becoming one of the biggest live-stream events on any platform in 2020. Before Caffeine, Drake reflects on his pioneering partnership with URL and the streaming service, I remember how difficult it was to stream battles, so to have made it easy enough that millions are watching and the fan base keeps growing is amazing.