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Can Chung s personal social media marketing succeed?
Posted : 2021-01-21 18:31
Updated : 2021-02-24 16:03 Vice Chairman of Shinsegae Group Chung Yong-jin prepares food in the video posted on E-Mart s official YouTube channel on Dec. 23, 2020. / Screen captured from E-Mart s YouTube channel
By Kim Jae-heun
Vice Chairman of Shinsegae Group Chung Yong-jin has recently been enjoying popularity on Instagram where he shares posts on his personal life and company products.
Chung recently uploaded a video hinting at his debut as a YouTuber. The caption below read YJ Log (Yong Jin s vlog) will be revealed this week.
In the preview video, Chung is wearing an apron and cooking in the kitchen with assistants. There is also a front view of an E-Mart building in Seongsu, eastern Seoul, in the scene, which suggests that this is not just him going about his hobby but rather a collaboration with E-Mart to introduce his company s products.