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The Globe and Mail Published March 5, 2012 Published March 5, 2012 This article was published more than 9 years ago. Some information in it may no longer be current. You might not expect a family-owned furniture store to be deep in the social media game, but Noah Tepperman knows that that s where his customers are. After all, that s where most everybody is these days. However, the Internet is a big place, and engaging with clients throughout that thicket requires some versatility. For all of the focus on Facebook and Twitter as places where consumers gather to share, and form, opinions, business owners also have to wrangle with an older, simpler kind of social media: Web forums. And recently, Mr. Tepperman, a third-generation partner at Tepperman s, a family-owned chain of Southern Ontario furniture stores, was faced with just such an issue.

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