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Joann is celebrating spring with a new docu-style webisode starring actress Phyllis Smith. Titled Ring in Spring with Phyllis, the scripted film follows Phyllis as she humorously attempts to pull off a makeshift wedding for the couple next door.
The episode features notable DIY design expert Rebecca Propes who helps bring Phyllis’ wedding planning aspirations to life so that her neighbors don’t have to get married in a courthouse. Because, according to Phyllis, “that’s disgusting” (she thought they said outhouse).
Created in partnership with creative agency Where Eagles Dare, the episode will live on Joann s website and YouTube, with a corresponding video tutorial that provides step-by-step instructions for each craft. In this case, Propes will show how to create a paper flower bouquet.
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