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Nisa retailer Proudfoot partners with Cooplands for bakery range
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Partnership puts Cooplands products on Proudfoot shelves
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Nisa partners mark Fairtrade Fortnight Print
Nisa partners across the country have been marking Fairtrade Fortnight in-store.
A number of retailers created dedicated displays in their stores, using specially designed POS to highlight the event.
At Proudfoot Supermarket’s Newby store, in North Yorkshire, they highlighted the occasion in-store with a gondola end designated to Fairtrade, using a specially created bespoke planogram to showcase the available lines and Fairtrade POS used across all the lines they stock.
They also delivered a Fairtrade presentation to shoppers outlining the work done by Co-op to support farmers and producers, using Zoom to engage with shoppers, as director Valerie Aston spoke to customers living in nearby villages about Fairtrade.