Simon Ryan coy on future RyanCap funding after $5m Foxcatcher boost
July 20, 2021 2:26
RyanCap marketing data and technology business, Foxcatcher, has announced $5 million in additional investments, as it looks to increasingly scale-up its business.
CEO of RyanCap, Simon Ryan, said that while RyanCap is the central funding mechanism for its businesses, a cash injection like this can go a long way to securing continued growth, however he was unclear on whether this would be continued strategy for the young holding group.
“RyanCap has different investors and at certain times you raise more money to actually put more money into the business, to scale it by capability and or people. RyanCap’s role is to work with investors, to get investment, to grow their businesses. And that is a portion of RyanCap’s money and other new money that comes in.”
RyanCap acquires Power Media Plus, expanding Ryvalmedia into Brisbane
June 29, 2021 9:24
Simon Ryan’s RyanCap has continued its acquisition drive, with the purchase of Power Media Plus, a Brisbane based, independent full-service media agency.
Power Media Plus will be rebranded as Ryvalmedia, marking the agency’s launch into the Brisbane market, effective 1 July.
RyanCap CEO Simon Ryan said:” The acquisition of Power Media Plus is an exciting move for RyanCap, aligned with our strategic growth plan for the business. Mark and Kris’ abilities and experience, matched with our growing capability, give us an excellent opportunity to provide a strong alternative in the Brisbane market.”
Foxcatcher hires Nicole Papaz as new growth and partnerships lead
May 25, 2021 10:35
Marketing and data technology specialist, Foxcatcher has appointed Nicole Papaz as new growth and partnerships lead.
In her new role, Papaz will be responsible for leading new business development and nurturing existing client relationships.
Papaz joins Foxcatcher from JC Decaux, where she was group manager for strategic audience solutions. Prior to that, she was was client strategist at Fairfax Media. She commences her role on 9 June.
Foxcatcher works with businesses to analyse and enhance the value in their data. According to Foxcatcher, the company “uses technology to deliver results utilising customer data, digital ecosystems, and convergence; and aligning addressable media with CRM, DTC, and eCommerce outcomes”.
Foxcatcher announces partnership with Index Exchange to enhance supply path optimisation
May 20, 2021 10:41
Data and technology programmatic company Foxcatcher has announced a partnership with independent ad exchange, Index Exchange.
The partnership has been struck in order to enhance Supply Path Optimisation (SPO) solutions to drive media buying efficiencies.
Foxcatcher was launched in 2020 by former Dentsu CEO, Simon Ryan under the umbrella of his local holding company Ryancap, with David Gaskill joining as managing director after holding positions at Audience360 and Dentsu. Since the launch, Varun John and Andrew Molan have also moved across from Dentsu to join the Foxcatcher team.
Foxcatcher’s Varun John, David Gaskill, Andrew Molan
Foxcatcher unveils purpose-built programmatic buying platform WorldView
February 18, 2021 1:21
Foxcatcher, Ryancap’s marketing data and technology business, has launched a new bespoke omnichannel approach to programmatic trading called Worldview.
The platform is being billed as an Australian-first, with Foxcatcher revealing that no other agency group in Australia is currently offering its own proprietary, purpose-built media buying platform.
Worldview will be powered by another Foxcatcher initiative, FOX ID, which it says “takes onsite consumer behaviour, enriched with digital interactions and macroeconomic signals, to unlock contextual, cross-channel insight outside of walled gardens”.
FOX ID will, in addition to providing digital behavioural insights, connect consumers to the world world by capturing social sentiment, environmental and economic sales conversion factors.