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Gupta associate, 3 former Free State agriculture department heads arrested

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IPL 2021 suspended: BCCI and Star India could lose up to 40% of revenues

IPL 2021 suspended: BCCI and Star India could lose up to 40% of revenues
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IPL 2021: Is it game over for the media and advertising biz?

The suspension of the cash rich league will impact the ecosystem commercially. 05 May, 2021 - 08:53 AM IST     |     By Gargi Sarkar     KOLKATA: The Indian Premier League (IPL) returned to Indian soil after two years amid great excitement but no one had expected that the tournament would come to a halt midway. The steep rise in Covid2019 cases in the country had already led a lot of people to question why the league was being staged, and a PIL on the same was filed before the Delhi high court. Yet, the bio bubble had acted like the shield of Aegis for the event – until it was breached.

Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers

Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers With the IPL being suspended till further notice, only brands focusing on summer may move to other avenues, say experts. Star India may end up losing Rs 400 crore in advertising, estimates say Mumbai, May 05, 2021 The suspension of the current season of the Indian Premier League (IPL) may create a short-term disruption for both advertisers and the broadcaster Star India but the overall value of India’s biggest TV event and sporting league is unlikely to take a beating, experts feel. Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -

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