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Google adds Black-owned business label to product results This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center. Barry Schwartz on February 1, 2021 at 7:43 am More Google announced that black-owned businesses can now also show a special label or indicator in their product and shopping results within Google Search. The label reads “identifies as Black-owned” and shows in the product listing results within Google Shopping. What it looks like. Here is a GIF from Google showing this label in the Google Shopping results: Who can get this label. The label is available to businesses that identify as Black-owned. Google said “starting today, we’re extending the Black-owned attribute to Google’s Shopping tab, so people can easily identify and buy from Black-owned businesses on Google.” This “feature will become visible to shoppers and available to all U.S. Google Merchants in coming months.” S

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