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TikTok Shares New Data on the Importance of Audio Elements in On-Platform Promotions [Infographic]

TikTok Shares New Data on the Importance of Audio Elements in On-Platform Promotions [Infographic]
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TikTok Shares New Insights into the Importance of Sound for Marketing Promotions on the Platform

Published June 9, 2021 Andrew Hutchinson Content and Social Media Manager Music is a key part of the TikTok experience, with many of the platform s viral trends coming in response to songs and audio clips, which users then remix, re-purpose and reimagine in their own creative ways. And according to TikTok s latest research report, audio is also a key component of brand promotions, with TikTok users being more receptive to sound elements within ads than they are on other platforms. As explained by TikTok:  We knew that the fundamental nature of audio on TikTok was helping to drive our record-high engagement rates. But we wanted to understand why. So we partnered with Kantar to learn more about the impact of sound on digital advertising.

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