Metals verified green using blockchain technology
March 02, 2021 13:06 ET | Source: DNV Business Assurance USA Inc. DNV Business Assurance USA Inc. Katy, Texas, UNITED STATES
Hovik, Norway, March 02, 2021 (GLOBE NEWSWIRE) Hydro’s customers can now base buying decisions on facts. The blockchain pilot project launched in collaboration with DNV documents product claims for Hydro CIRCAL and Hydro REDUXA.
“We see that our customers and their customers request trusted information documenting the footprint from our materials and production. The aim of the pilot is to test a platform that supports manufacturers and brands to back their sustainability claims with verified data. This will allow them to trace the metal from the factory gates until it reaches the customer,” says Bjørn Kjetil Mauritzen, Head of Sustainability in Hydro.
Metals verified green using blockchain technology
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DAY 1:
Every major undertaking takes a village. This is especially true when it comes to making more meaningful and lasting connections along the consumer journey. More so now than ever before, consumers want to make purchases that are purposeful, and to better understand their behavior, retailers and CG brands need to work closer tog