linkedin The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
By John Glenday-02 February 2021 10:00am
Media offsets creative losses as global new business dips 5.8%
Global new business revenue for the marketing industry fell 5.8% in 2020 while creative new business slumped 12.6%, according to marketing consultancy R3’s year-end New Business League, which credits an increase in the media business for partially offsetting declines that could have been far worse.
In holding group terms, it was WPP that emerged as the news business champion, outperforming its rivals to draw twice the revenue and twice the wins of its nearest competitor.
Media offsets creative losses
Despite the impact of lockdown, home working and a broader economic knock, new business for the marketing sector was down a relatively benign 5.8% worldwide last year.
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linkedin The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
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