TikTok s looking to help brands tap into the latest trends - both on the platform generally and among business in their local region - with the addition of a new Business Creative Hub content showcase, which is now available to business accounts within the app.
As explained by TikTok: From listening to our business users, we found that a common challenge faced by many was a lack of inspiration for new content to post. It could be that a winning strategy used on other platforms isn t having the same success here, or that you don t know what s trending and how your brand can jump on board.
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