TikTok's looking to help brands tap into the latest trends - both on the platform generally and among business in their local region - with the addition of a new 'Business Creative Hub' content showcase, which is now available to business accounts within the app.
As explained by TikTok:
"From listening to our business users, we found that a common challenge faced by many was a lack of inspiration for new content to post. It could be that a winning strategy used on other platforms isn't having the same success here, or that you don't know what's trending and how your brand can jump on board."