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MyPillow CEO Mike Lindell is embroiled in political controversy, but he says the brand s famous late-night infomercials aren t going anywhere gdean@insider.com (Grace Dean)
Mike Lindell told Insider infomercials are working well for MyPillow and are not going anywhere.
MyPillow has relied on the late-night ads, starring the CEO himself, to build up its brand.
Analysts said that by relying on infomercials, the company may restrict its audience - and its sales.
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The company relies heavily on these infomercials, many starring Lindell himself, to spread awareness of the brand and drive sales.
It doesn t plan on stopping the adverts any time soon, Lindell told Insider in a phone interview Thursday.