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Relationships, cultural sharing key to territorial acknowledgement images It was important for us to have actual people representing their nations, and include their voices by Jason Friesen / WinnipegJets.com
The Winnipeg Jets WASAC Night and accompanying initiatives have always been about much more than a display of appreciation for Indigenous culture in Manitoba. The partnership between True North Sports + Entertainment and WASAC (Winnipeg Aboriginal Sport Achievement Centre) has always been about building relationships.
Over the years, these relationships have continued to grow, both through opportunity and creativity. The latest creation is an animated video to accompany the territorial acknowledgement read before every Jets and Manitoba Moose home game. The new imagery complements the meaning behind the words and is hoped to generate more curiosit
Winnipeg Free Press
RUTH BONNEVILLE / WINNIPEG FREE PRESS FILES
Former NDP cabinet minister Kevin Chief has a new role as senior adviser of community development at True North.
For Kevin Chief, there’s one major difference between his former job as an MLA for Point Douglas and his current one with True North Sports and Entertainment.
Opinion
For Kevin Chief, there’s one major difference between his former job as an MLA for Point Douglas and his current one with True North Sports and Entertainment. I get to wear sport shirts to work, he laughs, I haven’t worn a suit in months.