Deal builds on Snapchat’s goal to get closer with the music industry
Antoinette Siu | June 28, 2021 @ 2:06 PM
Snap
Snap and Universal Music Group have partnered to expand the music catalogue on the video platform in a multiyear global deal.
With this agreement, Snapchat users will be to use UMG’s entire catalogue of recorded music and content in its Sounds and augmented reality Lenses tools. Recently, the two companies have partnered around new releases with artists including Billie Eilish, Nicki Minaj and Benee. Other musicians, from Zedd to Post Malone, have also used the Lens Studio to push their content.
Universal Music Group And Snap Inc Announce Expansive Global Agreement That Spans Recorded Music And Augmented Reality Experiences
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Snap, Universal Music Group Sign Multiyear Deal Adding UMG s Entire Song Library To Snapchat s Sounds Tool
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June 2nd 2021 10:05
New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit.
Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion.
The EY Consumer Index recently found that 60% of US consumers are currently visiting brick-and-mortar stores less than they did before the pandemic, while 43% of those surveyed shop more often online for products they would have previously bought in stores.
With further innovation in sizing technology, could we see even more consumers ditching physical retail for specific products or journeys?