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Should fashion retailers adopt a test and react model?

As online sales take a dip, Drapers explores whether fashion retailers adopting a Shein-esque test and react model is an attainable and realistic strategy to boost revenue.

NEW! Diary of A Modern Gran | In Deep Water

Combatting the customer data nosedive

Harnessing data can give businesses the power to unlock key pieces of knowledge, from what their customer likes or dislikes, to how to attract their

Finding fashion s place in the metaverse

The metaverse is being explored more and more by brands and retailers alike, but both the fashion industry and consumers are still figuring out what it

Need to know: Drapers guide to the metaverse

The earliest use of the term “metaverse” is accredited to science fiction writer Neal Stephenson in his 1992 novel, Snow Crash. We have edged towards his

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