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Lexus retains top-rated car franchise title in NFDA Dealer Attitude Survey 15/03/2021 in Manufacturer Was this article useful? 2 people found this useful The Japanese car brand attracted an overall rating of 9.5-out-of-ten – against a survey average of 6.3 – to match its Summer 2020 score and survey-topping position ahead of other regular top three finishers Kia (9.2) and Toyota (9.1), with Mercedes-Benz (9.1) tied for third place.   The survey attracted a 59.5% response rate from the UK’s 4,346 franchised car retailers, with Lexus (89%), Toyota (88%) and Citroen (86%) retailers the most responsive. Just 21% of Suzuki GB franchisees responded, however, and 24% of Peugeot UK retailers. Profitability ratings Profitability was a core reason for the top scores, with Toyota scoring 9-out-of-10 and Lexus 8.8 when franchisees were asked to rate their current profitability. Kia was ranked third, with a rating of 8.4.

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