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Caroline Scheufele reveals why Chopard will remain family owned

Caroline Scheufele reveals why Chopard will remain family owned
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Animal parade

Animal parade published : 29 Jan 2021 at 04:00 1 L.U.C XP Urushi Spirit of Shí Chen ingeniously displays the traditional Chinese time system. (Photos © Chopard) Since 2013, Chopard has embraced Chinese culture and astrology in the designs of timepieces that auspiciously celebrate the Lunar New Year. The totem animal, representing each year of the 12-year cycle, has taken turns in starring in an L.U.C timepiece, named after Louis-Ulysse Chopard, who founded the company in 1860. Its trademark, The Artisan of Emotions Since 1860, emphasises the passionate craftsmanship embodied in the watchmaking, which is now carried out at its production sites in Geneva and Fleurier in Switzerland.

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