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Coexphal and Hortiespaña launch the SANDI The first European watermelon campaign
The southeast of Spain is the first and only watermelon-producing area in Europe that has been able to place top-quality delicious watermelons in the market since mid-April thanks to its excellent climate and its greenhouses. This was made clear during the presentation of the SANDI “The first European watermelon” promotion and information campaign, launched by Coexphal and Hortiespaña, in collaboration with the Almería Provincial Council and its “Sabores de Almeria” brand.
Francisco Gongora, Hortiespaña s president, stressed that the campaign was fundamentally based on direct actions and on social networks. “The success of this project is corroborated by the audience that it reached. Last year more than 200,000 people were impacted by SANDI through social networks. In 2021 SANDI is out to win consumer s hearts. That is the basis of the mini-texts that this amusing watermelon shares on s